Melinda Williams RN, MSN , CMSRN
CEO + Founder of Face Front Skin
BIPOC-Owned Beauty Company Launches First-Ever Irish Moss Extract-Based Skincare Product
Face Front Skin is on a Mission to Create Products That are Gentle, Effective & 100% Toxin Free with 10% of Each Purchase Supporting The Young Belle Project
Marietta, GA (April XX, 2021) – Gone are the days of scrubbing and cleansing to rid your face of the redness and irritated skin that “maskne” often leaves behind as one BIPOC-owned beauty brand recently launched sKin Hydro, a hydrating facial elixir spritzer that’s a first-of-its-kind product made with fresh Irish moss extract (sea moss).
Launched by Melinda Williams in the middle of the COVID-19 pandemic, Face Front Skin is the perfect combination of holistic vegan ingredients and the latest scientific technology that together, creates gentle, effective and 100% toxin-free skin cleansers, vitamin C and more with no parabens, phenoxyethanol, phthalates, mineral oils or animal-derived ingredients being used.
A four-year effort to find the perfect formula, sKin Hydro ($58) is the newest addition to the collection and was developed to hydrate overstressed skin. Packed full of Irish Moss Extracts, botanicals, H20, collagen and hyaluronic acid, this weightless elixir contains a soothing balance of active science designed to heal, hydrate and illuminate the skin through essential vitamins that provide immediate moisture. Benefits include visibly smooth features, tightening the appearance of pores, makeup setting and giving a burst of radiance.
“I founded my line as an extension of myself, rooted in an innate desire to build a brand that radiates excellence as each product is well thought out, produced in the highest quality and sold at a fair price,” said Melinda. “Throughout the pandemic, the most requests I received was for a product that helped with “maskne” as people wanted a beauty elixir that actually hydrates without the overpriced tag. Diagnosed with Psoriasis myself when I was just 11, I found Sea Moss on my journey to live a healthier life and it was a powerful tool that not only helped my internal health, but it gave me great skin as well. That’s why, Pure Cosmetic Grade Irish Moss Extract is in 75% of our products.”
As a Registered Nurse, self-taught makeup artist and esthetician, Melinda is dedicated to building a brand that impacts others. Face Front’s aim is not only to make a difference in the lives of young black women through donations addressing the gaps in governmental support but mostly to create a space in the skin care industry where they feel represented and seen. Since the launch of her company, Melinda has pledged 10% of each purchase to be donated to The Young Belle Project, a 501 (c) 3 nonprofit mentorship organization that caters to underprivileged young girls with a mission to engage, empower and expand even in the faces of adversity.